Lower costs. Higher value.
Whether you're in it for the increased traffic, higher conversion rates, or just better relationships with your customers, there's no reason content marketing shouldn't be included in your marketing arsenal.
When you create content your target audience is looking for, you're reaching more qualified leads than you thought. Companies with content-rich marketing strategies generate 97% more inbound leads.
Increased conversion potential
The better your target customers understand and appreciate the benefits they stand to gain from your business, the more likely they are to purchase from you.
Higher visibility in search engines
Quality content = backlinks and shares = more engaged traffic = better search rankings = higher visibility for customer searches.
Tighter customer relationships
A great brand reputation can help reach a wider audience, but great content can also increase the loyalty and closeness of your customer relationships.
Improved brand reputation
If your potential customers find your content helpful, informative, or enlightening, they'll think more highly of your brand, establishing you as a more trustworthy, established thought leader in the industry.